GORINCHEM, the Netherlands – Canyon proudly presents its new visual identity to support its evolution to a true lifestyle brand. The refreshed identity expresses more clearly Canyon’s brand positioning as a cool, fun, urban, and colorful partner in your day-to-day life. Canyon now has a stronger look that definitely stands out.
“This is an exciting time for Canyon, as we have continued to grow and strive throughout the difficult financial climate and highly competitive market” explains Geert van Dijk, VP Sales & Marketing. “Our marketing challenge is to secure an even stronger brand presence both on and offline.”
By communicating and illustrating the brand more clearly, we believe we will create a deeper and more meaningful relationship with our stakeholders. We will not only better engage our consumers, but also take the brand to the next level and raise our profile in the industry. This will surely bring positive changes for our partners and customers too.
Subtle modifications have been made to the brand’s logo to reflect its current image. It is now also more versatile for marketing purposes. The rebranding will be supported by a new packaging and a new website to be implemented shortly.
“We are the same brand, but with an updated look - We remain true to the essence of Canyon. It is important that he brand retains its established values, but at the same time evolves and innovates to keep pace with our young and trendy consumers around the world” adds Catherine Lazure-Guinard, Communications Manager.
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CANYON is a cheerful, young and dynamic lifestyle brand that thrives to make life more comfortable by offering a wide range of practical, easy-to-use and affordable IT-related consumer electronics and computer peripherals to the many people. Our product range is developed with our commitment to offer beautiful and stylish product design at competitive prices, without compromising the quality. Founded in 2003, CANYON is one of the world’s fastest growing brands in its industry in Asia and the EMEA region.